• Uncle Sam Wants You to Make More Money!

    Posted Jul 12th, 2011 By in Business, Business Development, Marketing, Organizational Leadership With | No Comments Uncle Sam Wants You to Make More Money!

    Uncle Sam Wants You to Make More Money!

    1st Amendment of Copy that Sells

    It’s July and we’re Declaring our Independence from Bad Sales Copy with 10 Amendments of Copy That Sells!

    #1 – Write an Attention Grabbing Headline.

    How to…

    The Secret of…

    Discover how…

    They all laughed when I said I was going to… but, when I did…

    These are some of the basic starting points for of my favorite Headlines.  They are all proven winning formats.  But the first challenge is to get you to agree and take action on the importance of attention grabbing headlines.  In the world of 8000 Marketing Messages each day, it is absolutely essential that your headline grabs our prospects attention and compels them to read or you’ll be ‘cooked in the squat’ as Zig always says.

    In today’s language at equate a Headline to an attention grabbing Text Message.  You perhaps have less than even one second to grab the reader, create a pattern interrupt, and get them to connect with you so you can deliver your message and your offer.

    A well positioned Pre-Head is very helpful here in ensuring your Market recognizes that your message is for them and can increase readership of your Headline.  Some examples are:

    Attention Working Mom’s…

    Exclusive Announcement for Attendees of…

    Helping reinforce your clear Message to Market Match is very valuable for Attention Grabbing.

    We’ll be going into more detail over the next few days here on the ‘Thoughts’ and much more detail at the P.I. Marketing Academy on the 12th in Zeeland, MI, just a few more hours to register…  http://hollandmarketingacademy.eventbrite.com/

    It’s a Great Day for Expanding your Margins,

    Shawn

    Performance Institute – A Global Leader in Business and Human Capital Development

    Russ M. Miller, LLIF – Chairman and CEO

    Shawn M. Miller – Managing Partner – USA

    Sunny Hong Zhang – Managing Partner – China

    Glenn Dietzel – Director of Positioning and Publishing

    P.S.  Your thoughts on our Thoughts are valuable to us and other readers; please post your comments in the Reply box below, other readers love to read your feedback…

  • You Should Never Compete on Price

    Posted Jul 6th, 2011 By in Business, Business Development, Marketing, Organizational Leadership, Sales Management With | No Comments You Should Never Compete on Price

    You Should Never Compete on Price

    Speed to  Market  Strategy

    If you can remember way back to last week, you’ll remember this topic and we’ll wrap it up here today because it’s too important not to bring closure to.

    Someone asked me the other day to give my top reasons why you should never compete on price.  I thought you would be interested to see these too:

    Here are the last of seven compelling reasons why you never want to compete on price:

    They will acquire your services for the lowest price and then try to blackmail you for a lower price yet. This is similar to what I mentioned before, but people are naturally wired to keep asking for favors and adjustments if they have been given in the past.

    They will destroy the credibility of your price and your service in the eyes of your good clients. I also referenced this already, but bears repeating.  You can’t simultaneously have a fee structure and then constantly change it when people ask you to.  If you ever adjust your prices, you should have a clear and defined reason for doing so.  It needs to make business sense.

    They will steal your ideas, information, knowledge… anything they can get their hands on. People who don’t care about relationships don’t care about protecting their relationship with you and won’t protect your assets or intellectual property.

    Does this mean you should never negotiate? No, but you need to negotiate from the proper mindset and contest, one that focuses on creating and building the partnership or relationship, not allowing it to be a one way street.

    The next time someone asks you to adjust your price, just say Sorry, No.

    To your Business Momentum!

    Glenn

    P.S. Just one week till the next P.I. Marketing Academy… Click on Uncle Sam for details…

    Small Business Marketing West Michigan

    Click on Uncle Sam for Details and Registration!


    Performance Institute – A Global Leader in Business and Human Capital Development

    Russ M. Miller, LLIF – Chairman

    Shawn M. Miller – CEO

    Sunny Hong Zhang – Managing Partner – China

    Glenn Dietzel – Director of Positioning and Publishing

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