• We’ve told you this over and over…

    Posted Aug 24th, 2011 By in Business, Business Development, Marketing, Organizational Leadership, Sales Management With | No Comments We’ve told you this over and over…

    “The Power of Leadership”

    We’ve told you this over and over…

    For the Chief Marketing Officer

    This was posted in the Glazer –Kennedy Inner Circle letter and credited to Greg Milner from Australia:

    “You might get a chuckle out of this.  For years we’ve mercilessly attacked ad agencies for taking client’s money to win awards.  Here’s proof… This is from an actual advertising awards competition instructions: ‘To win the award, an ad must be the one most liked by a panel of advertising creatives, based on creative criteria.  It does not have to actually sell or have sold anything.”

    Marketing effectiveness for our Readers is measured on Results by Return on Invested dollars.

    Hope you’ll join us for Chief Marketing Officer training at the next P.I. Marketing Academy on September 13th!

    Have a business acceleration day!

    Shawn

    Performance Institute – A Global Leader in Business and Human Capital Development

    Russ M. Miller, LLIF – Chairman

    Shawn M. Miller – CEO

    Sunny Hong Zhang – Managing Partner – China

    Glenn Dietzel – Director of Positioning and Publishing

    P.S.  Your thoughts on our Thoughts are valuable to us and other readers; please post your comments in the Reply box below, other readers love to read your feedback…

  • Your Own Customer Gold Mine

    Posted Aug 23rd, 2011 By in Business, Business Development, Marketing, Organizational Leadership With | No Comments Your Own Customer Gold Mine

    “The Power of Leadership”

    Your Own Customer Gold Mine

    Business Asset Building

    Your Intellectual Property and your Customer Database are the two greatest assets in your business.

    Today we discuss developing and leveraging your Customer Database and offer some overly simple yet oft avoided techniques for building yours…

    First of all please consider your Customer Database to be your ENTIRE Customer Database.  Current Customers for sure, but don’t for a second discount past customers and prospects for the future.    Many businesses manage their existing customer list with zeal and purpose, but few purposefully build the entire database into the asset that it could be.

    Many of you are getting the message about the critical importance of ‘lead-capture’ on websites, but this is not simply about on-line strategy anymore than its limited to a traditional brick-n-mortar business.

    Consider these three scenarios and carefully consider how you could apply the analogy to your our business to increase, traffic, response, and sales revenue in the future:

    When was the last time you ‘shopped’ a business, (physically, on-line, telephone, or other) didn’t buy anything and they never collected your contact information to follow-up with you later?

    When was the last time you went to a service business, like a restaurant or a drycleaner, paid for your service and had them ask for your contact information so they could keep in touch with you and entice you to return?

    When was the last time you walked into an event and they asked you for your contact information so they could invite you to come again next year?

    Almost never, on all, right?!

    But these and many others are all huge opportunities to build up one of your biggest assets for your business, your Customer Database, and most of us are just plain lazy about it.

    Your Database is your own acre of diamonds and you must be strategic and aggressive in building it for the future of your business!

    Have a great day!

    Shawn

    Performance Institute – A Global Leader in Business and Human Capital Development

    Russ M. Miller, LLIF – Chairman

    Shawn M. Miller – CEO

    Sunny Hong Zhang – Managing Partner – China

    Glenn Dietzel – Director of Positioning and Publishing

    P.S.  Your thoughts on our Thoughts are valuable to us and other readers; please post your comments in the Reply box below, other readers love to read your feedback…

  • Page 5 of 198« First...«34567»102030...Last »

All Contents © Copyright 2008-Present | All Rights Reserved.