Get in the Game!

Speed to  Market  Strategy

I might offend some with this post, but I’m going to write it anyway.  One of the biggest mistakes you can make in starting, building, and growing a business is to act like a non-profit.  What I mean by this is focusing on all the busy work of running a business, without focusing on cash flow.

Most entrepreneurs take way too long to generate cash flow and they spend too much time on unimportant things.  They worry about the exact angle of the cut on the corner of a business card.  They worry about whether or not the blue on their website is a bit too clue.

They practice their elevator speeches sitting at home and keep polishing and perfecting without any input or feedback.  (This is about as effective as talking to yourself and with about the same results.)

Similarly, when given a new strategy or approach, they spend a lot of time thinking it through, planning, and wondering how they feel about it, but they do not execute it.

When asked, they will say, “I really don’t know how to market my business.” But in truth, they know what they need to do, they just aren’t doing it.  They are waiting for the stars to align and everything to ‘feel right’ before they make a move.  The reality is that if you wait for everything to ‘feel right,’ you’ve already lost your window of opportunity.

Get in it today!

Glenn

Performance Institute – A Global Leader in Business and Human Capital Development

Russ M. Miller, LLIF – Chairman

Shawn M. Miller – CEO

Sunny Hong Zhang – Managing Partner – China

Glenn Dietzel – Director of Positioning and Publishing