“The Power of Leadership”
Speed to Market Niche Domination
Information + Experience = Knowledge
Knowledge + Personal Reflection = Wisdom
Speed to Market Principle: He/She who self-reflects the best, dominates markets today.
Your target market has very specific problems that it wants solved now. The best way to solve problems and gain leverage is to become THE advocate for your industry. The best way to do this is to out educate your competitors. Becoming the advocate for your industry involves knowing these critical factors: 1. How your Target Market defines its problems; 2. Who are your top competitors; 3. What is your Target Market’s negative perception of your competitors?
Your Goal is to be the ‘Good Guy’ that adds honest, real, value, to the market place!
Have a dominant day!
Shawn
Performance Institute – A Global Leader in Business and Human Capital Development
Russ M. Miller, LLIF – Chairman
Shawn M. Miller – CEO
Sunny Hong Zhang – Managing Partner – China
Glenn Dietzel – Director of Positioning and Publishing
P.S. P.I. Marketing Academy for August in the 9th at 4:00 in Zeeland… here’s the link: http://hollandmarketingacademy.eventbrite.com/
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