“The Power of Leadership”
We’ve told you this over and over…
For the Chief Marketing Officer
This was posted in the Glazer –Kennedy Inner Circle letter and credited to Greg Milner from Australia:
“You might get a chuckle out of this. For years we’ve mercilessly attacked ad agencies for taking client’s money to win awards. Here’s proof… This is from an actual advertising awards competition instructions: ‘To win the award, an ad must be the one most liked by a panel of advertising creatives, based on creative criteria. It does not have to actually sell or have sold anything.”
Marketing effectiveness for our Readers is measured on Results by Return on Invested dollars.
Hope you’ll join us for Chief Marketing Officer training at the next P.I. Marketing Academy on September 13th!
Have a business acceleration day!
Performance Institute – A Global Leader in Business and Human Capital Development
Russ M. Miller, LLIF – Chairman
Shawn M. Miller – CEO
Sunny Hong Zhang – Managing Partner – China
Glenn Dietzel – Director of Positioning and Publishing
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