“The Power of Leadership”
You and I are in the Business of Selling!
Pepsi Co. has a new CEO, for the first time in its history a leader not from its Sales Department and not having run a successful division of the company before ascending to CEO. She has no experience in Sales at all. So far, Sales have fallen 5%, Market share has declined 3%, and millions have been invested in experimental new product development programs clearly not derived on market feedback but of a new vision for the future.
Leadership of any business simply MUST be laser focused on Sales and Marketing and Cash-flow. We’re ALL in the business of Sales and Marketing. Cue the famous Mr. Gamble of Proctor & Gamble quote, “Any fool can make soap.” But that’s unwelcome truth for many who want their businesses to be about many things other than Sales and Marketing.
More tomorrow… Please share your thoughts on our Thoughts in the Comment box below…
Have a great day accelerating your business!
Performance Institute – A Global Leader in Business and Human Capital Development
Russ M. Miller, LLIF – Chairman
Shawn M. Miller – CEO
Sunny Hong Zhang – Managing Partner – China
Glenn Dietzel – Director of Positioning and Publishing