The best customer service is an instant, helpful response. Twitter is a real-time, direct line to customers and as a business owner, you should take advantage of it. Poor customer service has become the norm, so most people expect an annoyingly lengthy process when they give companies feedback. If you surprise them with promptness, you’ll create a lasting, memorable experience between customers and your brand.
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Today’s “Thought” comes from the Economist and is much longer than normal, but is recommended reading for our many entrepreneurial friends involved with Manufacturing and had solid lessons applicable for any business leader: