If you deal with price resistance by arguing for your higher quality, better service, etc, you’ll find your work difficult most of the time. People want all of those things, but they don’t want to pay a premium for them and marketers fight this battle unnecessarily. It is much easier and more effective to change the standard of comparison…
-
Marketing in Competitive Situations
Posted Apr 5th, 2010 By Performance Institute in Business, Career Development, Leadership, Management, Organizational Leadership, Sales Management With | 2 Comments -
Personal Packaging
Posted Mar 31st, 2010 By Performance Institute in Business, Business Development, Career Development, Gen X, Leadership, Management, Multi-Cultural Leadership, Personal Leadership, Personality, Sales Management With | No CommentsOne big factor in marketing a product is its packaging. Different packaging for different products, different packaging for the same product sold in different markets, there are many variables to packaging which effect marketing effectiveness. These same principles apply to packaging yourself!
