Gene was asked why KISS is still popular today after more than 30 years when most bands and singers just come and go. Gene said that is because most bands are…
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Selling Trumps Doing!
Posted Aug 30th, 2011 By Performance Institute in Business, Business Development, Career Development, Career Development, Marketing, Organizational Leadership, Personal Leadership, Sales Management With | No Comments
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Customize to Connect
Posted Aug 2nd, 2011 By Performance Institute in Business, Business Development, Career Development, Marketing, Organizational Leadership, Sales Management With | No Comments
Mass advertising and messaging are losing both credibility and effectiveness for a variety of reasons which I described in chapter nine as persuasion nets shape our own BS Meter in relation to marketing messages. Here are six additional reasons it’s of key importance to customize your communications to help you get Mind Capture with your marketing messages:
