Mass advertising and messaging are losing both credibility and effectiveness for a variety of reasons which I described in chapter nine as persuasion nets shape our own BS Meter in relation to marketing messages. Here are six additional reasons it’s of key importance to customize your communications to help you get Mind Capture with your marketing messages:
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Customize to Connect
Posted Aug 2nd, 2011 By Performance Institute in Business, Business Development, Career Development, Marketing, Organizational Leadership, Sales Management With | No Comments
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Cosmetics Help Drive Sales…
Posted Jul 26th, 2011 By Performance Institute in Business Development, Marketing, Sales Management With | 1 Comment
The greatest offense one can commit against effectiveness in Marketing is being Boring. In the age of 8000 media messages a day, anything that doesn’t leap off the ‘page’ is doomed before launch.
