#6 – There Will be Systematized Follow-up: How typical is this scenario? You have a problem, you find a possible solution provider, you call them, you ask questions, you say thank you, you hand up… you’re gone! No capture of your information, no offer to entice immediate action, no follow-up offer. This is colossal waste and it costs untold dollars in loss!
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Full Court Press!
Posted Jan 27th, 2011 By Performance Institute in Business, Business Development, Gen X, Leadership, Management, Marketing, Organizational Leadership, Sales Management, Supervision With | No Comments
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Let them Build Image, You Make Sales!
Posted Jan 26th, 2011 By Performance Institute in Business, Business Development, Gen X, Leadership, Management, Marketing, Organizational Leadership, Sales Management, Supervision With | No Comments
#5 – Brand Building is a By-Product only… (We’re on Offense to produce Cash–Flow, not to stroke egos or look pretty) Typical, traditional, Marketing is done with primary intension of building brand image. This is fine if you are playing with other people’s money, but if you’re investing your own dollars then forget all about that stuff and focus like a laser on direct sales…
